ACTIVELY SUPPORTING TRUCK DRIVER HEALTH COULD BE YOUR FLEET’S RETENTION BONUS Here’s a question I get asked at least on a weekly basis, if not more often: Where do I find the best drivers? My answer, and my challenge to carriers so often struggling with driver needs, is simple. You already have them. Look internally.
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‘This is our moment’: How fleets can engage with rebooted driver training programs to help bolster the new entrant pipeline
‘THIS IS OUR MOMENT’: HOW MOTOR CARRIERS CAN ENGAGE WITH REBOOTED DRIVER TRAINING PROGRAMS TO HELP BOLSTER THE NEW ENTRANT PIPELINE Truck driving schools and CDL training programs have come back in full force over the past two years since pandemic-related protocols in the spring of 2020 forced many schools and training facilities to pause
Continue reading »Spreading the message of trucking as a first-choice career for Gen Z starts in your own community
SPREADING THE MESSAGE OF TRUCKING AS A FIRST-CHOICE CAREER FOR GEN Z STARTS IN YOUR OWN COMMUNITY Generation Z, the cohort born between 1997 and 2012, over the next decade will become a predominant generation in the U.S. workforce. The next generation entering the workforce after Millennials, those in Gen Z increasingly are looking for
Continue reading »When bad PR strikes trucking, lead with lessons rather than ire
WHEN BAD PR STRIKES TRUCKING, LEAD WITH LESSONS RATHER THAN IRE It’s been a little more than two weeks since comedian and satirist John Oliver offered up his deep-dive editorial treatment on the trucking industry’s lingering driver shortage and the issues surrounding it — driver compensation, job satisfaction, and frustrating conditions like excessive detention time
Continue reading »Coping strategies for fleet managers to soothe recruiter burnout
COPING STRATEGIES FOR FLEET MANAGERS TO SOOTHE RECRUITER BURNOUT At any motor carrier, recruiting professionals play one of the most vital roles within the organization, working daily to fill open driving jobs and to keep the company staffed to operate. Despite that critical role, recruiters can be highly susceptible to burnout, given the daily stress
Continue reading »It’s not complicated: Good pay, strong benefits draw women to trucking jobs and help keep them there
IT’S NOT COMPLICATED: GOOD PAY, STRONG BENEFITS DRAW WOMEN TO TRUCKING JOBS AND HELP KEEP THEM THERE Here’s a question the team at The National Transportation Institute hears often — and it’s likely one you’ve asked internally at your fleet, too: How can we make driving jobs more appealing to women? And a corollary to
Continue reading »Trucking fleets and creative childcare benefits
TRUCKING HAS AN OPPORTUNITY TO LEAD WITH CREATIVE CHILDCARE BENEFITS Unlike economic recessions past, women bore the brunt of the job losses in the COVID-era downturn. And even though overall employment numbers have recouped most of the losses since the severe spring 2020 mini-recession, women have lagged in that recovery. The number of women who
Continue reading »A farewell to the Board at Women in Trucking
FROM LEAH’S DESK: CELEBRATING SIX YEARS OF RELATIONSHIPS AND PURPOSE AT WOMEN IN TRUCKING I have to admit it’s somewhat of an interesting juncture that I find myself writing this farewell note to the Board of Directors of Women in Trucking — at 43, eight months pregnant, and suddenly face to face with the same
Continue reading »Thanking Women Who Paved The Way In Trucking History
THIS WOMEN’S HISTORY MONTH, WE’RE SHINING LIGHT ON PROMINENT FEMALES IN TRUCKING HISTORY Across today’s trucking industry, there are more women earning a living driving a truck, working phone lines as a recruiter, guiding dispatch and back-office operations, and sitting in board rooms in executive roles than at any point in trucking history. The quest
Continue reading »Addressing The Truck Driver Shortage On A Federal Level
ADDRESSING THE TRUCK DRIVER SHORTAGE ON A FEDERAL LEVEL Ever since the onset of the Covid-19 pandemic, a few themes have become more prominent in the driver recruiting conversation. The main one is the truck driver shortage, especially in the face of an ongoing capacity crunch. Another hot topic has been about driver demographics. Historically,
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