Can Social Media Really Increase Driver Retention?

Can Social Media Really Increase Driver Retention?

CAN SOCIAL MEDIA REALLY INCREASE DRIVER RETENTION? Today, we want to get into a critical tool to add, or sharpen, in your recruiting and retention arsenal:  social media. More specifically, how engagement functions as a tool for driver retention. Employee engagement is a big part of recruiting and retention. However, this is especially challenging for

Continue reading »

Recruiting the Next Generation in Trucking

Recruiting the Next Generation in Trucking

RECRUITING THE NEXT GENERATION IN TRUCKING We’ve all heard the story about aging drivers. There’s no need to regale the NTI audience with statistics about average age or the number of retirements. These are numbers that our readers are already painfully aware of. But for as imperative as it is to address the aging workforce

Continue reading »

Honestly, It’s a Retention Tool

Honesty its a retention tool

HONESTY, IT’S A RETENTION TOOL Listen up, friends! This week we want to talk about the reality of trucking as a job, and a lifestyle. More specifically, what’s promised during recruitment versus what actually happens once a driver is on the road. Honesty in recruiting isn’t the most fun to think about, but it is

Continue reading »

An Unlikely Recruiting Tool

An Unlikely Recruiting Tool

AN UNLIKELY RECRUITING TOOL Ask most drivers what their least favorite part of the job is, and you’ll probably get at least a few mentions of detention. Over and over again, unpaid, unproductive time is reported to be one of a trucker’s biggest frustrations. Driver detention is a headache for everybody who’s involved in it,

Continue reading »

It’s Not (Just) About the Money

It’s Not (Just) About the Money

IT’S NOT (JUST) ABOUT THE MONEY Here at NTI, we’re pretty big on driver wages. I mean, come on. Obvious statement of the year, right? It’s our job to help carriers offer competitive driver pay, in a sustainable, non-painful way for their company. We talk about it every day. In fact, it’s what gets us

Continue reading »

The Biggest Challenge in Driver Recruiting Today

The Biggest Challenge in Driver Recruiting Today

THE BIGGEST CHALLENGE IN DRIVER RECRUITING TODAY There are so many difficulties in trucking today. Consumer demand is up, participation in the labor force is down, and today’s capacity crunch is worse than in 2018. There’re enough challenges to stuff an eighteen-wheeler. What’s the hardest part of recruiting today?  Most fleets are going pedal to

Continue reading »
Pages:12»