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We Heart Truckers

What is We ❤️ Truckers?

We ❤️ Truckers is a grassroots movement  

It’s meant to spur all of us to think differently about professional drivers’ everyday lives on the road, the challenges and setbacks they face with their lifestyle and their livelihoods, and to acknowledge the responsibility we all have in shaping an industry that shows drivers we have their backs.

How can we show truckers we love them, we support them, and that we truly appreciate and respect what they do for our society and for our country?

That’s what We ❤️ Truckers is all about.

As individuals working in this industry, as businesses employing and managing professional drivers, as departments within fleet organizations, as truck stops acting as homes away from home, as associations who represent all of the various blocs within our industry, as the motoring public — there’s a role we all can play to acknowledge the persistent issues that push truckers away from their jobs and the industry and to fight to fix them.

And it all starts with empathy and, well, love.

We ❤️ Truckers is the kindling to the fire of both — to show drivers we love, empathize, and care about their work and their lives, and to kickstart action around issues they care about.

How you can spread the love

As someone within trucking…

Add an I ❤️ Truckers or We ❤️ Truckers frame to your social media accounts or downloading our Teams / Zoom background for your meetings

I Heart Truckers - Frames

Spread the word

Contact us about using the We ❤️ Truckers / I ❤️ Truckers logos in your company swag, such as hats, shirts, PopSockets, or other gear  — or even on your fleet’s equipment, to show drivers how much you celebrate them and appreciate their work.

Driver Wages Are A Top Factor In Retention

Consistently advocate

Call your drivers regularly and simply ask how they’re doing and how their family is doing. Implement wellness programs at your fleet that take drivers’ health seriously. Intervene when they receive a short-term medical card to help them address the underlying health issue. Pay for drivers to have their truck cleaned on the road. Meet drivers at truck stops and offer them care packages. Ensure their schedules and pay are consistent and transparent. Work with truck stops on cleaning up parking lots and shower facilities and providing higher quality meal options. Work with your customers to cut dwell times and ensure drivers have bathroom access. Offer guaranteed pay options to help smooth out inconsistent paychecks. Celebrate your drivers and show them the ❤️ each and every day.

As a member of the motoring public…

If you’re a member of the motoring public and came across We ❤️ Truckers in the wild and wanted to check it out, here’s what you can to show your love:  

Thank a trucker. Simple as that. Next time you’re at a rest stop or a travel plaza on the highway, say thanks! Let truckers know their work is appreciated by anyone and everyone.  

When you’re driving, consider the physics of operating a big rig, and offer space for them to change lanes when necessary, and do your best to avoid cutting them off. Consider these tips from the U.S. DOT for operating safely and with courtesy around big rigs.  

Add a We ❤️ Truckers sticker to your car so that anywhere and everywhere you go, people know you admire and revere professional drivers.  

NTI’s Outreach

Every year, NTI’s team embarks on a cross-country Sunshine Tour with the trailer pictured here, traveling from Minnesota to South Florida over a three-day stretch to stop at truck stops all along the way to offer care packages, refreshments, and appreciation to professional drivers. See a recap of the 2022 Sunshine Tour soon! 

In addition to the Sunshine Tour, NTI team members proudly rep We ❤️ Truckers swag publicly and actively advocate for others in the industry to join them. Contact us about acquiring stickers or other licensing the We ❤️ Truckers / I ❤️ Truckers logo on your marketing materials.  

NTI President & CEO Leah Shaver, as The Sunshine Girl, engages with drivers monthly on SiriusXM has a host on Road Dog Trucking, where she guides drivers through questions around their paychecks, HR and legal issues, life on the road, and their relationship with their employers. 

How did We ❤️ Truckers get started?

Launched in late 2021, We ❤️ Truckers (also styled as We Love Truckers, I ❤️ Truckers, and I Love Truckers) sprouted during a conversation between NTI President Leah Shaver and Alabama Trucking Association President Mark Colson. The pair noticed many campaigns about industry awareness focused on trucks on the highway rather than the people behind the wheel. Thus, We ❤️ Truckers was born. Check out this post in the NTI blog for more on We Heart Truckers’ launch and founding.